JUST TRUETT.

A few months back, while working mid-day in shift at the home Chick-fil-A, the thought struck me to “JUST TRUETT”. I kind of chuckled to myself and shared it with a fellow team member. A couple weeks later, I went online and made a simple t-shirt with that slogan on the front. Honestly, it was something I did because I told my team member that I should do it, and it would be fun. I finally received the t-shirt a few weeks later, and I posted it on my personal social media sites.

A few days went by, and I began receiving notifications from Chick-fil-A team members around the country asking me where they could get one. I was hesitant. Our founder, Truett Cathy, went home to be with the Lord at the end of 2014, and I did not want this to come across as something trivial, but rather as a unique, creative way to get the message across of what Truett Cathy’s heartbeat was… what he embodied… how he impacted others.

Still hesitant, I emailed Chick-fil-A’s president and CEO, Mr. Dan Cathy, to ask his opinion. Truett was his father, after all, and I wanted his blessing before moving forward. After emailing Mr. Cathy and explaining my thoughts behind the slogan, he responded with: “Terrific idea, Kent! Creative way to get the message across. You have my permission to fulfill all the orders.”

WOW! But now what? I didn’t know the first thing about ordering bulk t-shirts, but I love to learn and I’m an entrepreneur…. so I started doing research. Thankfully, the one who encouraged me to get started and the one whose company did the behind the scenes work for me was a good friend, Keith Rogers, from 323 Sports out of the Raleigh, NC, area.

I never realized how OCD I would be with t-shirts. I rejected the first samples because I wanted a higher-end t-shirt. One that would cost me more money personally, but one that would give Chick-fil-A’ers around the country a quality purchase. After agreeing to the shirt and the font design and size, I put in my initial order for 150 shirts. Exciting!

After setting up a little office in my walk-in closet, and creating a simple google drive order form, I was ready to sell. It’s been 48 hours now, and 22 shirts have been sold. First shipment will be shipped out Monday, January 4. Cannot wait until those who receive them begin wearing them, giving them the chance to share what “JUST TRUETT” means.

This is not about making money. This is not about me. At all. I simply want to #LIVETHELEGACY of Truett Cathy, and continue to serve in the manner in which he served.

So what does it mean to “JUST TRUETT”?  When a guest is upset at you…. JUST TRUETT. When you are wrongly accused…. JUST TRUETT. When a fellow team member is going through a tough time…. JUST TRUETT. I like to sum it all up by infusing a good portion of Chick-fil-A’s corporate purpose:

JUST TRUETT.

“Treat each and every person with honor, dignity, and respect. Be a faithful steward of all that God has given to you. Be a positive influence on all those you have the privilege to meet. Love unconditionally.”

If you are interested in purchasing a t-shirt, I’ve posted the ORDER FORM here.

May God bless you all this New Year!!