Month: February 2017

To the bearded barista at the Starbucks in Baxter Village (Ft. Mill, SC) this AM… you KILLED it in the area of staying connected and making my trip personal. That right there folks is the difference maker. Could he have handed me my drink 4 seconds faster than he did, sure. Add that 4 seconds over the course of the year and that adds up to a gazillion more $$$ for the business. But my philosophy is this. Take an extra 4 seconds when appropriate. Make an impact. Win a customer for life. Be REMARKable. They’ll post about it on social media and tell all their friends around the water cooler at work. I’ll end with this. The coffee is great everywhere. Sure. But over 35 years, I can’t tell you about any other barista than the bearded guy this morning. We talked about the Braves (bc I was wearing a hat) and I could tell he wasn’t really a sports guy…. but he noticed, cared, and made a difference. Thank you, bearded barista! You have a customer for life. ☕️